The preliminary defense of master's theses by full-time marketers has been successfully completed: we are preparing for the main defense

     On November 27, 2024, the preliminary defense of master's theses of applicants for the second (master's) level of full-time higher education in the specialty 075 "Marketing" of the Faculty of Agrarian Management took place.

     One of the criteria for admission of full-time master's students to the defense of master's theses at the NUBiP of Ukraine is the presentation of the results of their research in the form of a poster presentation, successful completion of the curriculum, and successful completion of the master's thesis for plagiarism. That is why on November 27, marketing masters presented the main results of the master's research and defended reports on the completion of the curriculum. The preliminary defense of master's theses took place in a face-to-face and distance format. 

     The Head of the Department of Marketing and International Trade, Professor Valeriy BONDARENKO, and the Guarantor of the Educational and Professional Program "Marketing" of the second (Master's) level of higher education, Professor Oleksandr Pavlovych LUTSIY, spoke in detail to the students about the preparation for the main defense and focused on the compliance and correctness of the technical design of the works, the availability of printed handouts, in order to maximally avoid problems in the absence of electricity, the mandatory availability of accompanying documents - the response of the scientific supervisor and the review, as well as other important attributes of the defense. It was also emphasized that the in-class defense of the master's qualification theses was held. The supervisors of the master's theses were also present at the preliminary defense, who provided comprehensive information about the students of the master's degree of higher education, which concerns both the level of work performance and the implementation of the curriculum.  

     In conditions of martial law and despite constant protracted anxieties, future professional marketers nevertheless presented their scientific achievements. The master's students studied the urgent needs of marketing at processing enterprises, enterprises of the agricultural sector, and the service sector. The features of the functioning and further improvement of the marketing product policy and the conditions for bringing new products to the market, the implementation and functioning of Internet marketing, the development of strategies for promoting products on the Internet, the possibilities of improving the sales policy of agricultural enterprises, the development of pricing and communication policies, the impact of the product life cycle on the use of marketing tools, and other equally important issues of modern marketing were studied in detail. 

     Based on the presented research results, master's reports, and answers to questions, it was decided to admit full-time masters who presented the results of their research to the defense of master's qualification works, which will be scheduled for December 11-12. 

Olena Nahorna

Associate Professor, Department of Marketing and International Trade